When we built The 313 Mall, we wanted it to be more than a store, we wanted it to reflect the values we’re trying to represent. That’s why 20% of our profits go directly toward supporting orphans, a commitment that’s now part of our core mission alongside creating thoughtfully designed, faith-inspired products.
This isn’t a one-off campaign or a seasonal promotion, it’s built into how we operate year-round. Every purchase, whether it’s a T-shirt, a water bottle, or a small accessory, contributes toward that pledge. We see it as a natural extension of the values discussed throughout Islamic teaching on caring for orphans and the vulnerable.
You can read more about the thinking behind this on our homepage, or learn more about why caring for orphans matters in Islam.
